is a graphic design practice run by artist, researcher and designer Anna-Luise Lorenz. The aim is to remove design’s demand for indoctrination by facilitating a dialogue rather than a top-down relationship between author and user. The medium hereby functions as a means for both, translation as well as interpretation. I build my designs on the backdrop of art, speculative design and theory, acknowledging the technological and ideological complexities of our contemporary society.

2019 The New Normal, Strelka Institute Moscow
2016 MA, Design Interactions, Royal College of Art, London (UK)
2010 German Diploma, Communication Design, University of Applied Sciences Augsburg (DE)
2008 freemover, Typography & Typedesign, Academy of Arts, Architecture and Design, Prague (CZ)

Works and lives in Berlin.

Visit for alter ego activities.

anna-luise lorenz

/ studio
urbanstraße 64
10967 berlin

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/ inquiries
please get in touch for inquiries:

everything on this website copyright anna-luise lorenz and collaborators, all rights reserved.

due to time constraints this website is a beta version, and will be updated in 02/2020.

commissioned by sound artist sam conran, rainforest3000 is a book object which functions as a supporting framework for his essay on semantic listening and technologically induced wellness. the ambivalence of the pharmakon as a healing remedy as well as lethal poison was used as a conceptual basis for the design of this customised cooling pad. it comes with a pdf saved on a cd, designed as a fictional pharmaceutical package leaflet. to prolong the cd's lifespan it's recommended to store the book in the fridge.

white silkscreen print on hand-welded soft pvc sleeves, filled with cooling pad gel, 10 copies.

artist edition created to accompany artist claire tolan’s work shush tones which consists of a series of asmr ring tones as an extension of surveillance by multinational corporations through our mobile devices.
the aesthetics of power and control and the dominant mode of worship that is reproduced in the brand of scientology served as a guideline for the design of this edition. the result is the design of a vinyl cover referencing technological surrealism and archaic monumentalism, presenting the buyer with nothing more than a transparent acrylic glass plate with a personalised download link inside: download links usually presuppose a level of trust towards the author of the download, as the file might be infected. in this case the download turns out to be innocent: the real virus is embedded in the use of the ring tones.

032c miss read art book fair top pick
featured on
exhibited at panke gallery

design of three booklets accompanying the project 1&1 there are no miniatures in nature. commissioned by speculative designer lukas franciszkiewicz.
obtower: a radical living space, designed to have minimal impact on its environment. the design addresses the subliminal obtrusive sexuality of the story.
circuform: a round table platform accessible through a circular runway. the book is designed on strict democratic principles.
standtour: movable stands made out of chrome provide joyrides for nature enthusiasts.

digital print. pages vary. 30 copies each.

art direction for’s exhibition 'berlin zentrum der netzkunst'. the design juxtaposes irrational user behaviour on the internet and dysfunctional web elements as two different modes of dominance over access to cyberspace content.

poster and folder as high-end print with 2 pantone colors and spot varnish.
standalone experimental website with endlessscroll navigation:

in collaboration with ingmar spiller

design proposal for a high quality table water

concept and exhibition design for the group show 'buy buy buy, put it down' at hockney gallery as part of london design festival.
from the exhibition text: "buy buy buy is a conceptual shop and exhibition that will satisfy the future desires you didn’t even know you had. get yourself an anti-gravity suit for your toddler, try on a post-futurist necktie, taste the singularity chocolate, pet the genetically modified elvis mouse and don’t forget to get ready for your space holiday with your new space tourist kit."

exhibition curated by studio tutti frutti.

book for budapest based art and philosophy collective 'technologie & das unheimliche'. the design offers a juxtaposition of bataille’s idea on base materialism with the sterility of computer-generated graphics.

145 × 204 mm, 168 pages, digital print, 500 copies.

miss read artbook fair berlin
toronto art book fair
it’s a book art book fair leipzig


1: design for the workshop 'breaking bread' at bio 26, 26th biennial of design ljubljana; cloth & booklet
2: milan logotype, commissioned by artist sebastian schmieg
3: design for eGames lecture series at berlin; modular poster with single patch stickers
4: programme book for id festival
5: visuals for a party at strelka institute moscow w/ sofia pia belenky
6: animated logotype, as part of the new normal programme, strelka institute moscow
7: planetarity film, as part of the new normal programme, strelka institute moscow
8: the inside outside. 3D animation commissioned by artist johanna schmeer for futurium museum of the future berlin. for more details please visit:
9: type design commission by studio quention walesch for anri sala's exhibition catalogue, museum of modern art montreal
10: design of planets without horizon for diffrakt zentrum für theoretische peripherie berlin